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Staging

The Brydon & Ives Team offers complimentary staging on our listings...and there is a reason for that!


Your home might be beautiful. Maybe it is immaculate, stylishly appointed to suit your tastes or highly upgraded with the finest materials and features. Perhaps it is all of these things. But, unless you are one in a thousand, it is not “staged.” 

Staging a home for sale is not a new concept, but it is a practice that has gained steam as Agents and Sellers have discovered the many benefits. The reality is that the moment you commit to marketing your home for sale, you need to commit to transforming your home into a place that potential buyers can easily picture as their home. This means that you need to be prepared to emotionally detach. 

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Let your home speak to buyers. 

Your home speaks to you, but what is it saying to your potential buyer? Our homes are personal, yet how we live is not how we sell. Our homes represent who we are and showcase all the stuff we have accumulated over time that speaks to us. The goal of staging is to make the home speak to everyone else, in a compelling and positive way. 

Clutter may suggest your home doesn’t measure up. 

True, clutter is just another perpetrator of distraction. More importantly, your clutter may be sending a message that you don’t have enough space. Most kitchen counters are the home to a toaster, a toaster oven, a coffee pot, a butcher block of knives, a canister of utensils and a bowl of random items of fruit. This arrangement is functional, but to a buyer it might suggest a lack of cabinet space to properly store these items. 

Don’t shoot the stager. 

Too often the tendency is take the process personally, but you shouldn’t. The Stagers job is to make sure your appointments don’t upstage the home itself. Make no mistake… professional staging is an inconvenience and your daily routine may be turned, at least temporarily, upside down. It can be unsettling as you watch your life rearranged to suit the tastes of others, but if selling your home in the shortest amount of time and for the most money is your goal, it is precisely those "others” who should be your focus.

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This experienced team prides itself on their unparalleled levels of service combined with a unique and informed perspective of the market, specifically the East Bay cities: Lafayette, Moraga and Orinda.

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